Silicon Valley influencer relations – join Richard Edelman on March 1st

BarbaraAnalyst relations, B2B, Branding, Consumer markets, Events, influence, Influencer marketing, influencer relations, marketing, Measurement, Public relations, Research, social media2 Comments

If you work in influencer relations in Silicon Valley, you want to be at the Churchill Club this Monday March 1st for an evening event featuring John Byrne, Richard Edelman, Paul Bergevin, Peter Diamandis and Frank Shaw. The event comes on the heels of the 2010 Edelman Trust Barometer, a global opinion leaders study mentioned in my last post. The Trust … Read More

Influencer relations Friday gossip

Barbarainfluence, influencer relations, Research, social mediaLeave a Comment

Ok, I’ve been heads down on projects all week. However, here are a few tidbits worth noting from the influencer relations world. Philippe Winthrop, one of my favorite enterprise mobility analysts leaves Strategy Analytics today. You can continue following his adventures at his Enterprise Mobility blog. Jon Collins, MD and CEO of Freeform Dynamics, is raising funds for Water Aid … Read More

Apple iPad: For most analysts, a missed opportunity to influence

Barbaraanalysts, influenceLeave a Comment

Today’s Apple iPad debut has everyone talking, including the tech industry analysts. The launch presented an unusually high profile opportunity for analysts to advance their credibility, influence and client loyalty. All they had to do was get to market quickly (i.e., this morning) with smart, helpful analysis. Unfortunately, only a few did. Instead, most of the industry analysts paying attention … Read More

How One Influencer Uses Twitter: John Moore, Chilmark Research

BarbaraB2B, influence, social mediaLeave a Comment

Many tech industry influencers think of Twitter as little more than a vehicle for extending the reach of their opinions. However, Twitter offers more to influencers than a bigger audience. It can be an aide in strengthening expertise as well. Combining the two agendas — improving expertise and expanding reach — makes good sense. One influencer who’s doing this is … Read More

Klout CEO: don’t confuse Twitter count with influence

Barbarainfluence, Measurement, social mediaLeave a Comment

How do you measure an influencer’s influence on Twitter? Social media guru Rich Baker (@richard_baker) offers up a great tip from Joe Fernandez (@joefernandez), CEO and cofounder of Klout.com: “The biggest mistake we see people make is confusing influence with follower count. Having a large number of followers is worthless if those followers are not engaged and paying attention to … Read More

Supernova 2009 – recaps, photos

BarbaraEvents, influenceLeave a Comment

The Supernova 2009 forum was a worthwhile and compelling event on many levels: the mix of conversations, research, debates, and passionate and intelligent people — all from so many different facets of business, academia, R&D, media, law, government, finance. Thanks so much to Kevin Werbach and Jeanne Logozzo of Supernova, the Wharton School, and the sponsors for organizing and hosting … Read More

Building vision through influencer ecosystems

Barbarainfluence, marketing, Public relationsLeave a Comment

Britton Manasco sparked an interesting discussion over the weekend on PR, influencers and the caliber of a client’s vision messaging. Britton’s take: PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepared. Result? Their clients are exposed as leaders without vision… It seems to me that … Read More

What’s another word for influencer?

BarbaraAnalyst relations, influence, Influencer marketing, influencer relations, marketing6 Comments

There are several good reasons to replace the terms “influencer” and “influencer marketing” in the marketing vocabulary. What are the best  alternatives? I don’t know the answer, however I see signs of a backlash against misuse and abuse of these terms. What are the issues with the word influencer? To start, not everyone likes being branded as an influencer. As Evan … Read More

Transparency and agency-placed content on UGC sites

Barbarainfluence, Influencer marketing, Public relations, social mediaLeave a Comment

Transparency is one of the words that has become a victim of Web 2.0.  Everyone has their own idea of what transparency means in social media, and what constitutes embracing transparency.  A good example: the recent MobileCrunch expose on Reverb Communications and the Apple App Store. The plot is simple enough:  an integrated PR-marketing agency has paid staff (whether employees … Read More

Don Bulmer starts up a social influence think tank

Barbarainfluence, Influencer marketing, social mediaLeave a Comment

Don Bulmer, the SNCR-award winning head of influencer relations at SAP, is forming an informal think tank project on social influence, and in particular, best practices for social influence. He’s issued an open invitation to participate and contribute content. He’s outlined an ambitious agenda. In his words, “As I think about this I am inspired to look more deeply at how … Read More