On March 17, 2011 the Influencer to Advocates panel was held at the BrightTALK offices in San Francisco. Here is the video of the event.
Don’t miss the first Think Influence event of 2011! Our members voted for an event on who is an influencer and how do you attract them. Here it is!
- Don Bulmer, VP, Influencer Relations, SAP
- Mike Fauscette, GVP, Software Business Solutions, IDC
- Guy Kawasaki, Co-Founder of Alltop and author of the newly released book, Enchantment
- Moderated by Barbara French, co-founder of Think Influence.
Attend the event in person at the BrightTALK offices in San Francisco and pose questions throughout the panel - register at http://go.brighttalk.com/evite.html
Or, attend remote via the live interactive webcast & tweet your questions/comments - register at http://www.brighttalk.com/webcast/24993
When: Thursday, March 17
Registration / doors open: 7:15am
Roundtable: 8:00am - 8:45am
Networking Breakfast: 8:45am - 10:00am
“Influencers to Advocates”
Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how to rise above the noise to capture their attention, and how to encourage them to become advocates for your brand. Hear from these influencers themselves as they present live from the BrightTALK San Francisco office sharing what attracts them and learn how you can influence the influencer to become a brand advocate.
PLEASE HELP SPREAD THE WORD!
We wish to thank BrightTALK, graciously co-producing and videocasting this event. Interested in sponsoring? Contact me.
Not yet a member? Join Think Influence on LinkedIn.
Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage them to become advocates for your brand.
On March 17th, join me for a live streamed event where you’ll hear from Don Bulmer from SAP, Guy Kawasaki from Alltop and Michael Fauscette from IDC as they share what attracts them and learn how you can influence the influencer to become a brand advocate.
WHEN: March 17, 2011, 8:00-8:45am PDT. Also available for replay.
Participate from anywhere, by watching the live streamed video webcast and posting questions/comments via Twitter. Or watch the replay. Register at http://www.brighttalk.com/r/kZS
Attend onsite in the panel audience or for a breakfast reception afterwards with the panelists. By invitation only. Space is limited. Join the Think Influence group on LinkedIn to request an invitation.
Don Bulmer, Vice President of Global Communications, SAP AG
Guy Kawasaki, Co-founder, Alltop
Michael Fauscette, Group Vice President, Software Business Solutions, IDC
and moderator Barbara French, President & Managing Editor, Tekrati & Co-founder Think Influence
Free, however registration is required for the live webcast and replays. Onsite event is by invitation only.
Contact me for info on sponsoring Think Influence events. Contact BrightTALK for sponsoring their Social Media Marketing Summit.
This event is a joint production of Think Influence and BrightTALK. Think Influence is a grassroots community of peers discussing the role of influence in business.
Social technologies are disrupting traditional business models, and the tech industry analyst business is no exception. Or is it? How is social truly changing the day to day work of the tech watchers? their advisory clients? their relations with tech providers? Tune in tomorrow as I exchange views on this important topic with fellow thought leaders Jeremiah Owyang, Jonny Bentwood and Carter Lusher. You can ask questions and more during the live webinar using the Twitter hashtag #socialanalyst. This virtual event is free. Register now so you can listen and participate tomorrow!
What you need to know:
- Register now: “The Impact of Social on the Analyst Industry: A Roundtable with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang“
- Speakers: Barbara French of Tekrati (that’s me!), Jeremiah Owyang of Altimeter Group, Jonny Bentwood of Edelman, and Carter Lusher of SageCircle
- When: Wed, Jul 21, 2010 from 9:00 AM - 10:00 AM Pacific
- Twitter hashtag #socialanalyst
Special thanks to Jeremiah for organizing and producing this event!
Do you have some opinions on how social media is changing the analyst business? Or how it could be changing the analyst game? If so, I’d love to hear from you. Your points may well end up on my July roundtable, ”The Impact of Social on the Analyst Industry“, with Jonny Bentwood of Edelman, Carter Lusher of SageCircle, and our roundtable producer and host, Jeremiah Owyang of Altimeter Group. The Twitter hashtag is #socialanalyst.
We’ll be discussing — and debating — the impact of social on analysts and analyst firms, and resulting changes in the analyst experience for IT decision makers, tech providers and their analyst relations representatives.
Some changes are taking place behind the scenes, in business, research and sales operations. Some changes are clearly visible at events and online through blogs, communities, media sites and Twitter. Other changes are being forced on the analyst business by IT decision makers and tech providers, as social media redefines approaches to decision making and influencer relations.
Social is not just another hammer in the tech toolbox. It’s also a set of behaviors. We expect analysts to adopt these new behaviors. So far, some are, some are not.
As with all Altimeter Group webinars, this one is free to attend and space is limited! Register at your earliest if you’d like to participate in the live conversation.
- What: The Impact of Social on the Analyst Industry: A Roundtable with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang
- When: Wed, Jul 21, 2010 from 9:00 AM - 10:00 AM PDT
- Info, Register: https://www2.gotomeeting.com/register/823666435
Special thanks to Jeremiah for organizing this event!
Editor’s update, June 29th: Post your suggestions on topics & points of view you think we should cover during the roundtable at Jeremiah’s blog.
NewComm Forum is a social media and influencer marketing event I always make a point of attending. This year, I’ll attend on Weds April 21st. Per my earlier post at Tekrati, I’m pleased to give you discount codes for both the 1-day package and full conference.
Let me know if you’ll be there on the 21st. I’d love to meet you in person.
The NewComm Forum 2010 One-day Pass
Wednesday, April 21st
San Mateo, Calif.
Cost: $395, when you register and use discount code NCF1D
- Full Access Pass for the 21st
- 3 Keynote Sessions: Jackie Huba, online marketing expert and author; Dave Carroll, singer/songwriter, â€œUnited Breaks Guitarsâ€; and Tim Westergren, founder, chief strategist, Pandora
- Access to all conference sessions â€“ choose from 16 breakout sessions in five tracks
- Networking Activities and Food & Beverage Events
If you’d like to attend the entire event, use discount code NCF300 to save $300 off the full conference fee. Or, contact me directly for a slightly deeper discount.
One bit of advice: Be a focused networker to get the most out of this event. It’s a small event. Put yourself forward and you’ll easily go from merely rubbing elbows with top social media authors and practitioners to forging relationships with them.
You may wonder what draws me to an event like this, when I have free passes to industry analyst events around the planet. Here’s the thing: I always come away from NewComm Forum with new ideas and new relationships that contribute directly to my own thought leadership, services and strategies. Check this year’s agenda to see who’s of interest to you.
See you there!
I’m pleased to invite you to the open house celebration for LectureMaker, Silicon Valley’s first high-definition streaming video studio. This special event takes place Wednesday, March 24th from 5:30pm to 8:00 pm in Sunnyvale. If you’re interested in creating, posting, or live streaming hi-def video content at affordable costs, you owe it to yourself to attend this grand opening party. Among the perks for attending: you can make your own greenscreen videos and greenscreen portrait photos during the celebration! Free! How cool is that?
Ron Fredericks, founder and videographer, has built an advanced high-def video studio worthy of Silicon Valley. He is pricing LectureMaker services to fit the budgets of startups, authors, consultants, analysts, marketing and PR agencies, and corporate marketing departments.
Join me Wednesday evening to tour the studio, make your own hi-def video clips, and get greenscreen portraits you can use with any background to spruce up your social media profiles. You can witness the ribbon cutting ceremony with the Mayor of Sunnyvale, and enjoy live music, drinks and food. Perhaps wander through an astonishing collection of movie sets and props.
Register at Eventbrite: http://www.eventbrite.com/event/610591295
Again, the details:
Host: Ron Fredericks, LectureMaker
When: Weds, March 24, 5:30pm - 8:00pm
Where: 830 Stewart Drive, Sunnyvale CA, 94085
What: Ribbon cutting ceremony with Sunnyvaleâ€™s Mayor
- Live music by Jimmy and the Waverunners
- Food, beer, wine, and soft drinks
- Make your own videos during the celebration
- More info: http://www.lecturemaker.com/2010/03/grand-opening/
You’ll see the creative video, audio and photo possibilities that are now easily within your reach. Even if you’re a solo practitioner like me.
See you there!
Advanced registration is required.Â If you’re involved in analyst relations, at an agency or vendor, you can register for the meeting. Likewise, if you’re between AR-focused jobs, you can register.Â You’ll also get complimentary access to the full-day IDC conference.
Request your invitation via an email toÂ Peggy O’Neill at email@example.com. More at IIAR blog.
Big thanks to IDC, the analyst relations practice at H&K, and the IIAR for their generosity in arranging the private luncheon and the free access to the Directions 2010 conference.
Hyatt Regency - attached to Santa Clara Convention Center
March 10, 2010
12:15 PM - 1:15 PM
12:15PM - 12:30 PM
Crawford Del Prete, Executive Vice President of Worldwide Research, IDC, will provide an overview and highlight the details of IDC’s end user IT research strategy. His presentation will include an update on IDC’s Insights organization, IDC’s MarketScape assessment tool, and the ground breaking IDC Insights Community.
12:30 PM - 1:05 PM
Joshua Reynolds, Senior Vice President, Hill & Knowlton’s global tech practice lead, will present key findings from H&K’s 2009 tech decision maker’s study, the latest insights on the impact of AR on IR and corporate valuation, and the evolving role of AR professionals as they take on Influencer Relations roles in the new social media era.
1:05 PM - 1:15 PM
Peggy O’Neill, Board Member IIAR, will provide a brief update of IIAR initiatives and discuss the benefits of IIAR membership.
If you work in influencer relations in Silicon Valley, you want to be at the Churchill Club this Monday March 1st for an evening event featuring John Byrne, Richard Edelman, Paul Bergevin, Peter Diamandis and Frank Shaw.
The event comes on the heels of the 2010 Edelman Trust Barometer, a global opinion leaders study mentioned in my last post.Â The Trust Barometer is freely available. Bring your toughest questions or just show up for a great evening of discussion, debate and networking.
I’ll be particularly interested to see how this year’s discussion compares with the 2008 event (my comments).
See you there!
What the Public Believes: New Trends in Corporate Reputation Management
Corporations are in the combat zone, struggling to build back trust among all of their stakeholders in the midst of the global economic crisis. Faced with an overall meltdown in confidence, how is corporate leadershipâ€”including marketing, PR, investor relations and public affairsâ€”to respond? How should companies retool their communication strategies and address the right stakeholders with the right issues and strike the right tone? This panel of thought leaders speaks out on the most current trends and strategies for managing corporate reputation and sharpening stakeholder engagement.
Individual Churchill Club event tickets run $58 - $90, and normally it’s a cash bar. Reg, more info.
Hashtag will be #churchillclub.
One of my activities for 2010 is helping get the word out on the CIO Summit of America in New York and the full 2010 CIO Leadership series. I’m supporting this event series because I believe it offers compelling value as part of a tech company’s influencer relations agenda.
Peer-to-peer events are growing more important. Research keeps telling us that peers and colleagues have the greatest influence on enterprise IT decision makers. HMG Strategy’s CIO Leadership series recognizes this. Each event brings together IT leaders within a region for a day of exchanging, sharing and learning from each other.
The events at a glance:
- Market focus: regional to local attendees, enabling alignment with sales territories
- Short: 1-day event, appealing to busy IT decision makers
- Agenda: timely themes tailored directly by the speakers and attendees in the room
- Experts/influencers: CIOs, COOs, CxOs, IT directors and VPs share their strategies, experiences and lessons learned; pundits are scarce onstage and off
- Caliber of participants: Generally these CIO Leadership events draw an impressive group of speakers and participating attendees; in some cities, the summits are conducted in partnership with IT associations
- History: while still a young endeavor, there’s now an established track record of events for attendee/sponsor assessment
The 2010 schedule is posted at the HMG Strategy website. It begins with New York and San Francisco in February.
As IT peer level events go, the CIO Leadership series puts many of the right pieces together. Consider adding it to a line-up of industry conferences, analyst events, professional association events, meetups and unconferences. Please let them know you read about it here.