Gillen on direct marketers and influencers

Barbaradirect marketing, Influencer marketing

Paul Gillen draws a surprising line between direct marketing and influencer marketing in a guest post at Deliver. Connecting those two dots in particular — DM and influencer marketing — is heresy in many marketing circles. Common wisdom dictates that the influencer contact list and the direct marketing database should never meet. We’re seeing the beginning of the end of … Read More