Register now, tune in tomorrow: Impact of Social Tech on the Analyst Industry

Barbaraanalysts, Bloggers, Events, Industry analysts, influencer relations, social media, Tekrati

Social technologies are disrupting traditional business models, and the tech industry analyst business is no exception. Or is it? How is social truly changing the day to day work of the tech watchers? their advisory clients? their relations with tech providers? Tune in tomorrow as I exchange views on this important topic with fellow thought leaders Jeremiah Owyang, Jonny Bentwood … Read More

Advisory Industry Competition: Pushing Past ‘Business as Usual’

BarbaraAnalyst relations, analysts, Industry analysts, Research, Sourcing advisors

By Gideon Gartner (@gideongartner, www.gideongartner.com) and Barbara French (@bfr3nch, www.barbarafrench.net) There’s a good deal of speculation on whether the research and advisory business is entering a new phase — one in which small Advisory firms may be thriving at the expense of the large firms. David Hatch summed up this point of view in a comment to “Advisory Industry, a … Read More

GigaOM Pro Marks First Anniversary, Emerges from Beta at Structure 2010

BarbaraAnalyst relations, analysts, Industry analysts

Editor’s Note: Republishing this post I wrote today for Tekrati. It ties into several of my themes here, and to my July webinar with Jeremiah Owyang. GigaOM today celebrates the first anniversary of its GigaOM Pro research division. GigaOM Pro is one of the more interesting of the recent entrants to high tech industry analyst business. Mike Wolf (@michaelwolf), vice … Read More

What’s the impact of social on the analyst industry?

BarbaraAnalyst relations, analysts, Bloggers, Events, influencer relations, social media, Tekrati

Do you have some opinions on how social media is changing the analyst business? Or how it could be changing the analyst game? If so, I’d love to hear from you. Your points may well end up on my July roundtable, “The Impact of Social on the Analyst Industry“,  with Jonny Bentwood of Edelman, Carter Lusher of SageCircle, and our roundtable producer … Read More

Of rock stars and analysts

BarbaraAnalyst relations, analysts, Industry analysts, influence, Influencer ranking, social media, Sourcing advisors

I’m not a fan of the growing schism between Altimeter Group and the rest of the analysts. One of the most visible wedges driving this rift is the idea of “rock star analysts.” “Rock star analyst” is an old notion with deep roots among financial analysts. Originally, rock star analysts were the ones who made the right call the most … Read More

Who Analyzes the Analysts?

Barbaraanalysts, Industry analysts

DestinationCRM cites me along with Carter Lusher, William Hopkins and other IT analyst watchers in a March 2010 article focusing on recession-driven consolidation in the industry analyst business. It’s in the hardcopy version – so purchase / registration required.

IDC, H&K to Host IIAR Meeting at IDC Directions 2010 San Jose

BarbaraAnalyst relations, analysts, Events, influencer relations, Research

Jay Andersen was in touch to remind me that IDC, Hill & Knowlton and the IIAR will host a luncheon meeting for analyst relations professionals at next week’s IDC Directions 2010 in San Jose, Calif. Advanced registration is required. If you’re involved in analyst relations, at an agency or vendor, you can register for the meeting. Likewise, if you’re between AR-focused jobs, … Read More

Apple iPad: For most analysts, a missed opportunity to influence

Barbaraanalysts, influence

Today’s Apple iPad debut has everyone talking, including the tech industry analysts. The launch presented an unusually high profile opportunity for analysts to advance their credibility, influence and client loyalty. All they had to do was get to market quickly (i.e., this morning) with smart, helpful analysis. Unfortunately, only a few did. Instead, most of the industry analysts paying attention … Read More

Analysts: how to level the competitive playing field

BarbaraAnalyst relations, analysts, Industry analysts, Influencer marketing, social media

How can industry analysts start relationships with analyst relations professionals? It’s a question posed every day by every analyst wanting to open doors at tech provider firms. Usually, the goal is sales, research or broadening a professional network. Often, analysts want to build rapport with AR pro’s for all 3 reasons. Two posts offer useful pointers on how to succeed: … Read More

GigaOM Pro launches a cool Analyst Relations program

BarbaraAnalyst relations, analysts, Influencer engagement, Research

While tech providers have had formal analyst relations programs for 30-odd years, only Gartner and Forrester Research have reciprocated with influencer programs dedicated to vendor AR teams.  GigaOM Pro, the industry research arm of GigaOM, is about to shake up the status quo with today’s formal debut of their Analyst Relations program. The GigaOM Pro Analyst Relations program shares some expected similarities … Read More