Barbara French helps people connect with the expertise and market knowledge they need in order to achieve their business objectives.

Disclaimer: This site is my personal blog. It represents my own opinions and views and not necessarily those of my employer.

For more than 20 years, I have advised companies on all aspects of analyst relations programs including design, analyst selection and ranking, engagement, best practices, performance metrics, and social media. Since 2003, I have been an outspoken advocate for evolving AR in light of the broadening scope of influencers involved in B2B technology purchase decisions. These influencers include analysts, consultants, bloggers, academics, partners, alliances, highly informed users, and standards advocates.

I’m Senior Director, Industry Analyst Relations at Juniper Networks. Most recently, I was president and managing editor of Tekrati, a leading source for news and directories on high tech industry analysts as well as a thriving analyst relations and influencer marketing consulting business. Prior to founding Tekrati in 2000, I served as VP of Strategic Alliances and Marketing Programs at Secure Computing Corp. and held senior leadership positions at UB Networks, Novell and Honeywell. I hold a BA from the University of Arizona.

I live and work on the San Francisco peninsula.