On March 17, 2011 the Influencer to Advocates panel was held at the BrightTALK offices in San Francisco. Here is the video of the event.
Don’t miss the first Think Influence event of 2011! Our members voted for an event on who is an influencer and how do you attract them. Here it is!
- Don Bulmer, VP, Influencer Relations, SAP
- Mike Fauscette, GVP, Software Business Solutions, IDC
- Guy Kawasaki, Co-Founder of Alltop and author of the newly released book, Enchantment
- Moderated by Barbara French, co-founder of Think Influence.
Attend the event in person at the BrightTALK offices in San Francisco and pose questions throughout the panel - register at http://go.brighttalk.com/evite.html
Or, attend remote via the live interactive webcast & tweet your questions/comments - register at http://www.brighttalk.com/webcast/24993
When: Thursday, March 17
Registration / doors open: 7:15am
Roundtable: 8:00am - 8:45am
Networking Breakfast: 8:45am - 10:00am
“Influencers to Advocates”
Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how to rise above the noise to capture their attention, and how to encourage them to become advocates for your brand. Hear from these influencers themselves as they present live from the BrightTALK San Francisco office sharing what attracts them and learn how you can influence the influencer to become a brand advocate.
PLEASE HELP SPREAD THE WORD!
We wish to thank BrightTALK, graciously co-producing and videocasting this event. Interested in sponsoring? Contact me.
Not yet a member? Join Think Influence on LinkedIn.