Influencer marketing is progressing from too much hype and trial-by-fire programs to sensible strategies and accepted best practices. There’s no better time than today to re-fresh your thinking about influence — what it is, who has it, what roles it can play in business. I’ll be discussing these topics at next week’s Bay Area Executives Meetup in Mountain View, CA, along with moderator R Ray Wang of Altimeter Group and my co-panelists Michael Brito of Edelman Digital, Ali McCourt of Intuit and Tony Welch of HP. Special thanks to Tatyana Kanzavel for organizing the event and panel!
Register for the Bay Area Executives Meetup: Super Panel on Influence
“The Many Facets Of Influence: How to Outreach, Engage, and Build Trust with Key Stakeholders”
An interactive panel with R Ray Wang, Michael Brito, Barbara French, Ali McCourt & Tony Welch
Tuesday, August 24th
Networking 6:30 - 7:00 PM
Panel 7:00 - 8:30 PM
Location: Samovar Conference Hall, Mountain View, Calif.
Event hashtag: #baexec
The panel will provide perspectives on these critical questions about influence:
1. What is influence? and how do we align it with business value?
2. The myths vs. realities of influence
3. Key success factors of influence
4. Identifying influencers: who and why?
Space is limited. Tickets are $20 in advance, $30 at the door and include gourmet food and wine. Register now to get on the waiting list and (hopefully) get confirmed!
Bring your questions, join the conversation, and engage!
Popularity: 60%
August 18th, 2010 at 6:11 pm
New post: Register for the Bay Area Executives Meetup: Super Panel on Influence http://bit.ly/9Wcd5x
This comment was originally posted on Twitter
August 18th, 2010 at 6:31 pm
Mingle & talk abt influence w me @rwang0 @britopian @innercircleali @frostola & BayAreaExecs Meetup 8/24 http://bit.ly/9Wcd5x #baexec
This comment was originally posted on Twitter
August 19th, 2010 at 4:13 am
A great topic and panel >> RT @bfr3nch: New post: Register for the Bay Area Executives Meetup: Super Panel on Influence http://bit.ly/9Wcd5x
This comment was originally posted on Twitter
August 26th, 2010 at 10:27 am
Hi Barbara,
I hope the event went well Tuesday evening. I look forward to seeing the outcome of the discussion. Will you be sharing it here or on LinkedIn?
I look forward to hearing about it.
Best,
Amanda
August 31st, 2010 at 11:35 am
Amanda,
Thanks for asking! The audience participants were smart business professionals and the panel was a clever mix of perspectives and styles. So we looked at aligning influence with business value and implementing influencer marketing strategies from 4 distinct points of view. I was honored to be part of the evening.
I’ll be posting highlights shortly. Meanwhile, Rich Reader (@vinebuzz) has posted 2 videos at Justin.tv - the panel (60 mins) and the QA session (30 mins). It’s at:
http://justin.tv/richreader/b/268946753
Best,
Barbara