Recording: The Impact of Social on the Analyst Industry: A Roundtable with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang

BarbaraAnalyst relations, analysts, Bloggers, influence, Influencer marketing, social media, Tekrati7 Comments

If you missed today’s fast-paced webinar, here’s the audio replay. However our recorded conversation is just part of the discussion that took place. Check out the real-time reactions and side conversations at Twitter — hashtag #socialanalyst. Thanks to everyone who participated!

As Jeremiah said in his closing comments, we want to continue this conversation. Are you in? Please check back for links to the Twitter transcript. Also, trackback or comment here if you publish on the impact of social technologies on the industry analysts, their advisory clients and their analyst relations communities.

Special gratitude to our pilots at the Hangar — Christine Tan and Julie Viola — and to co-panelists Jeremiah Owyang, Carter Lusher and Jonny Bentwood.

The Impact of Social on the Analyst Industry: A Roundtable w/ Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang from Altimeter Group on Vimeo

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7 Comments on “Recording: The Impact of Social on the Analyst Industry: A Roundtable with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang”

  1. Evan Quinn

    Strongly agree with Jonny and Barbara on the point that social media is a real threat to the classic analyst model. SM enables peer-to-peer interactions, and increasingly will enable access to practitioners (some, not all, analysts were ex-practitioners).

    What analyst firms need to do to stem this tide is not do more blogging (though blogging is an important tactical tool), not more FB activity necessarily, but rather to embrace and enable the peer-to-peer activity and add value by organizing/distributing the resulting content. Ironically this offers analyst firms a great opportunity to increase margin and reach.

    Disagree that tweeting your brains out as an analyst necessarily drives interest towards analysts because anybody can tweet, and some analysts tweet mainly drivel. In essence it comes down to who organizes the network/community of expertise and knowledge – tweeting can augment this. Long-term analysts need to shift to being facilitators, less so icons.

    Thanks for an interesting session!

    EQ

  2. Pingback: Webinar Recording: Impact of Social Technologies to the Analyst Industry « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

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  4. David

    Thanks for posting. I pre-reg’d for this but got caught up in a meeting I couldn’t leave.

    I agree analyst of the future brings a community together rather than being the professorial advisor of the 1990s. Understanding your community’s needs still requires the subject matter expertise analysts are known for, but with a communication style that balances questions and answers more than the lecturing of the past did.

  5. Barbara

    Evan, Thanks for your thoughtful response. Adding value to peer-level conversations is key for analysts. One of the points we kicked around a bit during the webinar is whether roles-based services and peer councils are the only/best way to do this within the bounds of a structured advisory service. It’s a topic that deserves much more public discussion (IMO). These 2 service designs — which seem to have been inspired by the Corporate Executive Board — only go so far. Barbara

  6. Pingback: Webinar Recording: Impact of Social Technologies to the Analyst Industry | Treat My Brand | Haider Alleg

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