DestinationCRM cites me along with Carter Lusher, William Hopkins and other IT analyst watchers in a March 2010 article focusing on recession-driven consolidation in the industry analyst business. It’s in the hardcopy version – so purchase / registration required.
If you’ve been following my blogs or are a client, you’re familiar with my position on alternatives to the tech industry analysts for research and advisory.Â With this post, I’m bringing these conversations about alternatives to the industry analysts online. This post introduces some basic ideas and examples. My position is simple: well-respected alternatives are out there; more sources are popping … Read More
Here’s a way to raise the bar on influencer marketing and influencer relations efforts around Enterprise 2.0 software: map your influencers to Maslow’s Hierarchy of Enterprise 2.0 ROI, a model penned by Hutch Carpenter. Hutch, an exec with Spigit, coopts Maslow’s classic hierarchy of human needs for a 7-layer pyramid of Enterprise 2.0 benefits. Cost savings is at the bottom, employee … Read More
I’m pleased to invite you to the open house celebration for LectureMaker, Silicon Valley’s first high-definition streaming video studio. This special event takes place Wednesday, March 24th from 5:30pm to 8:00 pm in Sunnyvale. If you’re interested in creating, posting, or live streaming hi-def video content at affordable costs, you owe it to yourself to attend this grand opening party. … Read More
Jay Andersen was in touch to remind me thatÂ IDC, Hill & Knowlton and the IIAR will host a luncheon meeting for analyst relations professionals at next week’s IDC Directions 2010 in San Jose, Calif. Advanced registration is required.Â If you’re involved in analyst relations, at an agency or vendor, you can register for the meeting. Likewise, if you’re between AR-focused jobs, … Read More