One of the original CRM/SFA industry journalists-turned-advocates, Ginger Cooper recently took on a new role asÂ Director of Business Development forÂ Green Mobile Tech.Â Â The company specializes in matching client companies with the best mobile solutions for their needs.
In her words, “For end-user companies needing to purchase mobile hardware, we help them define their requirements and present them with the top options matching their needs and price point. We also resell some of the mobile software solutions with which we’re particularly impressed.” They’ll also step in on support issues, price negotiations and the lesser known down ‘n’ dirty on products. Clients include small to enterprise-class companies in retail and other industries, and software companies looking for the mobile technologiesÂ that will make their software hum.
Personally, I find Green Mobile Tech a little light on the “green”. However, I do see it as a good example of a shift underway among tech decision influencers. Jason Busch described this shift a few weeks ago. His take is that some of the dedicated “best in breed” influencers — e.g. analysts, systems integrators — are loosing ground as decision advisors. The issue is that they are too specialized, and too often lacking hands-on experience.
Take a good look at Green Mobile Tech. A well-rounded tech influencer list ought to include companies like it in addition to dedicated analysts, journalists, consultants and sourcing advisors.