If you work in influencer relations in Silicon Valley, you want to be at the Churchill Club this Monday March 1st for an evening event featuring John Byrne, Richard Edelman, Paul Bergevin, Peter Diamandis and Frank Shaw.
The event comes on the heels of the 2010 Edelman Trust Barometer, a global opinion leaders study mentioned in my last post.Â The Trust Barometer is freely available. Bring your toughest questions or just show up for a great evening of discussion, debate and networking.
I’ll be particularly interested to see how this year’s discussion compares with the 2008 event (my comments).
See you there!
What the Public Believes: New Trends in Corporate Reputation Management
Corporations are in the combat zone, struggling to build back trust among all of their stakeholders in the midst of the global economic crisis. Faced with an overall meltdown in confidence, how is corporate leadershipâ€”including marketing, PR, investor relations and public affairsâ€”to respond? How should companies retool their communication strategies and address the right stakeholders with the right issues and strike the right tone? This panel of thought leaders speaks out on the most current trends and strategies for managing corporate reputation and sharpening stakeholder engagement.
Individual Churchill Club event tickets run $58 - $90, and normally it’s a cash bar. Reg, more info.
Hashtag will be #churchillclub.
Ok, I’ve been heads down on projects all week. However, here are a few tidbits worth noting from the influencer relations world.
The 2010 Edelman Trust Barometer has raised all sorts of discussion with its findings like this: Trust in social media and mainstream media has dropped like boat anchors, while trust in CEOs has risen. Tech is the most trusted sector. Trust in financial analysts remains high despite their failure to predict/reveal risks big enough to sink nations. Freely available.
Expect to see this latest Edelman Trust Barometer cited as heavily as usual in analyst relations circles. Once again, it puts industry analyst reports (Gartner et al) and business magazine articles as the top most credible, most trusted source of information about companies.
Social media took another big hit this week with findings from a Pew Internet & American Life study on social media and mobile internet use among teens. Blogging has declined sharply among teens and adults under 30. From the summary, “As the tools and technology embedded in social networking websites change, and use of the sites continues to grow, youth may be exchanging â€˜macro-blogging’ for micro-blogging with status updates.” Freely available.
Davos is a crucible of influence and influencer relations. My favorite quote this year is from Larry Summers, U.S. presidential advisor: the U.S. is experiencing “a statistical recovery and a human recession” (hat tip WSJ).
One of the original CRM/SFA industry journalists-turned-advocates, Ginger Cooper recently took on a new role asÂ Director of Business Development forÂ Green Mobile Tech.Â Â The company specializes in matching client companies with the best mobile solutions for their needs.
In her words, “For end-user companies needing to purchase mobile hardware, we help them define their requirements and present them with the top options matching their needs and price point. We also resell some of the mobile software solutions with which we’re particularly impressed.” They’ll also step in on support issues, price negotiations and the lesser known down ‘n’ dirty on products. Clients include small to enterprise-class companies in retail and other industries, and software companies looking for the mobile technologiesÂ that will make their software hum.
Personally, I find Green Mobile Tech a little light on the “green”. However, I do see it as a good example of a shift underway among tech decision influencers. Jason Busch described this shift a few weeks ago. His take is that some of the dedicated “best in breed” influencers — e.g. analysts, systems integrators — are loosing ground as decision advisors. The issue is that they are too specialized, and too often lacking hands-on experience.
Take a good look at Green Mobile Tech. A well-rounded tech influencer list ought to include companies like it in addition to dedicated analysts, journalists, consultants and sourcing advisors.