Reaching CIOs: 2010 dates for CIO Summit of America

BarbaraDecision-makers, Events, Influencer marketing

One of my activities for 2010 is helping get the word out on the CIO Summit of America in New York and the full 2010 CIO Leadership series. I’m supporting this event series because I believe it offers compelling value as part of a tech company’s influencer relations agenda.

Peer-to-peer events are growing more important. Research keeps telling us that peers and colleagues have the greatest influence on enterprise IT decision makers. HMG Strategy’s CIO Leadership series recognizes this. Each event brings together IT leaders within a region for a day of exchanging, sharing and learning from each other.

The events at a glance:

  • Market focus: regional to local attendees, enabling alignment with sales territories
  • Short: 1-day event, appealing to busy IT decision makers
  • Agenda: timely themes tailored directly by the speakers and attendees in the room
  • Experts/influencers: CIOs, COOs, CxOs, IT directors and VPs share their strategies, experiences and lessons learned; pundits are scarce onstage and off
  • Caliber of participants: Generally these CIO Leadership events draw an impressive group of speakers and participating attendees; in some cities, the summits are conducted in partnership with IT associations
  • History: while still a young endeavor, there’s now an established track record of events for attendee/sponsor assessment

The 2010 schedule is posted at the HMG Strategy website. It begins with New York and San Francisco in February.

As IT peer level events go, the CIO Leadership series puts many of the right pieces together. Consider adding it to a line-up of industry conferences, analyst events, professional association events, meetups and unconferences. Please let them know you read about it here.