Analyst relations – the historical archives II

Barbaraanalysts

The high tech analyst business seemed to be on the brink of imploding due to the tech recession in 2002, and in 2004 at least one Boston journalist was calling for Wall Street style disclosure. These are are among the links you’ll find on this page. This is what I call the AR historical archives, part 2. For the last … Read More

Analyst relations – the historical links archive I

BarbaraAnalyst relations

Ten years ago 91 analysts and journalists went on record with their top gripes about vendor briefings and vendor PR representatives – in other words, “AR”. Jeffrey Tarter, then the mastermind behind Softletter, did the research and compiled the results. That report is still useful perspective for analyst relations professionals today. It’s one of the links I’m posting here, part … Read More

Building vision through influencer ecosystems

Barbarainfluence, marketing, Public relations

Britton Manasco sparked an interesting discussion over the weekend on PR, influencers and the caliber of a client’s vision messaging. Britton’s take: PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepared. Result? Their clients are exposed as leaders without vision… It seems to me that … Read More

Marketing job: Influencer50 is hiring

BarbaraInfluencer marketing

Interested in working at an influencer marketing company? Good news – Influencer50 Inc. is hiring. The company is recruiting for a marketing manager to be based in the San Francisco office. They’re looking for an experienced marketing professional to manage one-to-one marketing outreach, influencer engagement programs for clients, and Influencer50’s online content. It’s a mid-senior level position suited for candidates … Read More