I found a couple of interesting posts today on influencer marketing and word of mouth marketing. Â This trio of posts focuses on social media influence. Â While social media is a only one of the communications channels used by decision-maker influencers, it is an increasingly important channel.
The Role of PR in the New Media Landscape – Sally Falkow
The monetization of Chris Brogan – Mark Schaefer
Right now, we’re seeing a spike in the number of bloggers and conversations centered on these topics. Many are inspired by the release ofÂ Chris Brogan‘s well-publicized book, “Trust Agent”. Â Please share new posts as you find them.