Megan Hawkins on influencing the influencers

BarbaraInfluencer marketing

Megan over at Bite Communications has written a thoughtful post on influencer marketing. She points out the innate common sense of addressing the rich variety of influencers part of so many purchase decisions. And, she ends the post with a very good question:

“Where do we draw the line between direct influence and a trickle-down effect of traditional comms?”

That’s an important point for everyone in consumer marketing. With the rise of social media and social networks, it’s also becoming an important question for B2B marketers working in press and analyst relations, advertising, events and partnering. We’ll see how both types of marketers answer that question as they reveal their 2010 budgeting priorities.