Thinking about communities of practice

Barbarainfluencer program, influencer relations

Those of us who watch the watchers tend to use phrases like “the analysts”, “the media”, “the integrators”, “the bloggers”, “the academics”, and so on.  In most cases, we use these phrases simply as short hand.  We know that there are few common denominators uniting the people in these positions.  However, that’s not the message we send to our colleagues and clients when we use these terms.

And perhaps no one is more sensitive to this misrepresentation than the people we’re talking about.

A Twitter exchange this morning with @dale_vile and @NaomiHi reminded me of the importance of being — at times, at least — a bit more articulate, a bit less concise.