SVAMA: Bringing authenticity back into marketing


The Silicon Valley chapter of the AMA is teaming up with HP Analyst Relations for an evening focused on what’s working and what’s not working in marketing today. Rohit Bhargava will keynote, then moderate a panel of HP and Intel marketers. Rohit publishes the Influential Marketing Blog, ranked among the top 50 marketing blogs in the world, and has been … Read More

Help Jon Peddie and the Siggraph Graphics Pioneers rebuild the 9th Ward


Jon Peddie and Kathleen Maher are two of the reasons that analysts make such an impact in the graphics industry and beyond. Like many of the top players, they’re not content with producing market intelligence and opining. They’re part of their market. Case in point: in addition to analyzing what’s hot and not at the upcoming Siggraph, they’re working with … Read More

Influencer marketing from a sales POV

BarbaraInfluencer marketing, Sales performance

Bernie Reilly, head of Influencer50 in Australia, has built several high-performance sales channels in Asia Pacific. Here, he shares a candid account of his reaction to influencer marketing. This is a reprint of his article in ‘The Influencer’: Q3’09’. Register here for alerts on future issues. I am new to the world of Influencer Marketing having joined Influencer50 just three … Read More

Megan Hawkins on influencing the influencers

BarbaraInfluencer marketing

Megan over at Bite Communications has written a thoughtful post on influencer marketing. She points out the innate common sense of addressing the rich variety of influencers part of so many purchase decisions. And, she ends the post with a very good question: “Where do we draw the line between direct influence and a trickle-down effect of traditional comms?” That’s … Read More

Uncover your hidden influencers

BarbaraInfluencer marketing, influencer relations

This is a reprint of my article in ‘The Influencer’: Q3’09. Register now for alerts on future issues. Nick and I were fortunate enough to spend quality time with a number of new clients and prospects in Silicon Valley during the first half of the year. One of the influencer topics that cropped up again and again during our conversations … Read More

Don Bulmer starts up a social influence think tank

Barbarainfluence, Influencer marketing, social media

Don Bulmer, the SNCR-award winning head of influencer relations at SAP, is forming an informal think tank project on social influence, and in particular, best practices for social influence. He’s issued an open invitation to participate and contribute content. He’s outlined an ambitious agenda. In his words, “As I think about this I am inspired to look more deeply at how … Read More

Thinking about communities of practice

Barbarainfluencer program, influencer relations

Those of us who watch the watchers tend to use phrases like “the analysts”, “the media”, “the integrators”, “the bloggers”, “the academics”, and so on.  In most cases, we use these phrases simply as short hand.  We know that there are few common denominators uniting the people in these positions.  However, that’s not the message we send to our colleagues … Read More