Influencer marketing intro at IABC 2009 World Conference

BarbaraEvents, Influencer marketing

iabcworldconference2009You can get a good introduction to influencer marketing at the IABC 2009 World Conference. It’s just around the corner — in terms of timing, it’s next week; in terms of location, it’s here in San Francisco.

This year, Nick will lead a session on influencer marketing. Don’t miss it if you are attending. He takes a 360 degree viewpoint on influencers. Whatever your comms specialty, you’ll find some good ideas to take away.

T3 / Influencer marketing and the rise of decision maker ecosystems

Date: Tuesday, 9 June
Time: 11:15 a.m. to 12:30 p.m.
Track: Strategy & Counsel

The way large-scale business purchases are made has changed. Company structure, corporate governance, the Internet and numerous other factors have led to the rise of decision-maker ecosystems‚ networks of individuals whose opinions shape the eventual purchase decision. These ecosystems play a major role in the success of every sales force, thus marketers need to consider communication strategies that include them.

What you’ll learn:

  • How and why purchase decision making has changed
  • Types of influencers who make up most decision-maker ecosystems
  • How different influencers impact decision-makers

The IABC expects to host 1,600 communication practitioners from 40 countries for this 4-day event. You can discuss the event at the special IABC blog InSession and follow on Twitter using hash tag #IABC09.