Defining the strength of influencer relationships

BarbaraInfluencer engagement, influencer program, Influencer ranking, influencer relations, Measurement2 Comments

Human relationships tend to be complicated, and relationships with influencers are no exception. Yet, you need to know where you stand with an influencer and to share that insight with others in your organization. That’s why so many of us strive to describe influencer relationships in terms that are simple, meaningful and broadly applicable. There are many different systems for … Read More

Video of influencer marketing event at Commonwealth Club

BarbaraInfluencer marketing, Influencer Marketing book1 Comment

A group of about 60 of us converged on the Commonwealth Club in late May for an evening of networking and discussion around influencer marketing. Thanks everyone for making it such a special evening. A Zoomify photo is available from Ron Fredericks, our videographer for the preso and Q&A. It’s at his LectureMaker blog — “Nick Hayes: Marketing Is Broken … Read More