Support Jeff Kaplan’s 163-mile bicycle ride for cancer research

Barbaraanalysts

One of the many perks of my line of work (influencer relations) is getting to know people who go out and make a difference in the world. Jeff Kaplan, founder of THINKstrategies, is one of these people. He’s an influential voice on SaaS and an emerging opinion leader on cloud computing. Just as importantly (at least in my eyes), he … Read More

Defining the strength of influencer relationships

BarbaraInfluencer engagement, influencer program, Influencer ranking, influencer relations, Measurement

Human relationships tend to be complicated, and relationships with influencers are no exception. Yet, you need to know where you stand with an influencer and to share that insight with others in your organization. That’s why so many of us strive to describe influencer relationships in terms that are simple, meaningful and broadly applicable. There are many different systems for … Read More

Influencer marketing intro at IABC 2009 World Conference

BarbaraEvents, Influencer marketing

You can get a good introduction to influencer marketing at the IABC 2009 World Conference. It’s just around the corner — in terms of timing, it’s next week; in terms of location, it’s here in San Francisco. This year, Nick will lead a session on influencer marketing. Don’t miss it if you are attending. He takes a 360 degree viewpoint … Read More