Don’t miss Marketing Is Broken, Influencers Can Fix It on May 20 in San Francisco

BarbaraInfluencer engagement, Influencer identification, Influencer marketing, influencer program, influencer relations

nick_hayesPlease join us for what promises to be a lively discussion about what’s wrong with marketing and how an influencer program can fix it. On May 20th, we are hosting a reception and presentation on influencer marketing at the Commonwealth Club in San Francisco.

Check out the details below. We’ve reserved complimentary tickets so email me ( or any of us, to get onto the guest list.

“Marketing Is Broken, but Influencers Can Fix It”

Purchasing decisions made within organizations have changed over the past decade, but marketing hasn’t. Today, networks or “ecosystems” of influencers shape enterprise purchase decisions. Hayes draws from work with clients such as IBM, Microsoft, Oracle, SAP and Orange Business Services to show how to identify the diverse individuals who influence decision-makers in a market, how they influence, and how to engage them.

Date: May 20, 2009
Reception: 5:30 PM
Presentation, Q&A: 6:00PM
Where: Commonwealth Club, 595 Market St., 2nd Floor, San Francisco, CA 94105 (directions & parking)
 Phone: +1 (415) 597-6700