Don’t miss Nick’s session at the upcoming IABC 2009 World Conference. This year, the IABC expects to host 1,600 communication practitioners from 40 countries for this event. Four days of learning, camaraderie and inspiration right here in San Francisco.
Details on Nick’s session:
Date: Tuesday, 9 June
Time: 11:15 a.m. to 12:30 p.m.
Track: Strategy & Counsel
The way large-scale business purchases are made has changed. Company structure, corporate governance, the Internet and numerous other factors have led to the rise of decision-maker ecosystemsâ€š networks of individuals whose opinions shape the eventual purchase decision. These ecosystems play a major role in the success of every sales force, thus marketers need to consider communication strategies that include them.
What you’ll learn:
- How and why purchase decision making has changed
- Types of influencers who make up most decision-maker ecosystems
- How different influencers impact decision-makers
Register by 1 May to receive the lowest conference rate. Plus, you can discuss the event at the special IABC blog InSession and follow on Twitter using hash tag #IABC09.