Shifting gears from analyst relations to influencer relations

BarbaraInfluencer identificationLeave a Comment

I’ve been knee-deep in influencer identification projects this month. It’s my first foray beyond custom industry analyst & consultant lists since my vendor marketing days. The work has been fun and interesting and much more demanding (i.e. harder) than I expected. Frankly, I just didn’t realize how much work goes into finding the top 50 to 100 influencers in a … Read More

Social media tracking offers lessons for influencer programs

BarbaraInfluencer identification, influencer program1 Comment

Companies providing social media monitoring tools and services provide many ways to find and monitor influential voices out on the web. One of the latest proclamations is from Visible Technologies, now promoting a social marketing ROI study: Leading companies ‘use multiple approaches to identify the individuals who wield the greatest amount of influence in any given topic area and to … Read More