LinkedIn for influencers

Barbarainfluence, social media

picture-5LinkedIn is one of several tools that can help influencers pursue their passion for gathering and sharing knowledge. Here’s some insight from my own experiments as well as conversations with influencers:

Starting with basics, treat LinkedIn as a directory for being found. Create a complete profile. Write every section of text for fast, easy reading — and with a eye for search engine matches. Many people will find your profile by searching the web.

Next, consider using at least 2 of the new profile widgets: displaying your blog feed, and a SlideShare or Google presentation. These make your profile stand out from other experts with similar credentials and networks.

Judicious participation in Q&A is another tactic for giving people a sense of you and your style. Likewise, consider giving and receiving recommendations to partners, clients and colleagues.

More and more influencers are joining LinkedIn Groups, and those able to devote the extra time are creating and promoting their own groups.

Up until now, the emphasis has been on sculpting an online profile that conveys something of you in human terms, on top of a standard cv-style profile. Some steps also take you into the shallow end of the pool as a participant in the LinkedIn community.

This brings us to the final point, and it is strictly personal: contact settings. This determines how LinkedIn members can contact you — through referrals, or directly through LinkedIn’s InMail.

Look forward to your thoughts and experiences. Please share!