Update, Jan. 19: this event has been canceled.
My colleague Duncan Brown will give the opening presentation at the Influencer Marketing Summit next month in London. His presentation, “Capitalise on influencer marketing to accelerate brand performance and drive sales”, will focus on how to:
- Determine the effectiveness of your influencer marketing by knowing what to measure and when to measure it
- Align influencer marketing with business objectives to drive brand performance, increase business growth, validate marketing cost and optimise return
Marketing Week has put together an impressive speaker line-up for this summit. Brand managers hail from the likes of Cheapflights, BT, Nokia, T-Mobile, and LEGO. Plus, several experts will share insights specific to core disciplines of influencer marketing applied to brand management.
Check it out, and if you are attending, give Duncan a shout.