I’ll be attending the NorCal BMA breakfast meet on January 15th, to catch a presentation by John Abraham and Dr. Vince Nowinski of Satmetrix. The topic is practical methods for quantifying WOM, and linking it to customer loyalty and long-term business success. They’ll include recent research on WOM and customer value using the Net Promoter Score as a gauge of customer loyalty and customer referral dynamics.
This is my first foray to a local BMA meeting. Give me a nudge if you’re planning to go.
Popularity: 4%
January 15th, 2009 at 10:55 am
Barbara,
How was the BMA event, I’m thinking of joining and becoming involved. We also work with companies to enable them to extend the channels and partner more effectively with influencers. Would love to get your take on some things.
Tim
January 15th, 2009 at 5:46 pm
Hi Tim,
I was impressed with the 25-30 people who showed up for the presentation/breakfast. This was not just a networking for leads or gigs kind of meetup. I’ve been on their mailing list for years and I’m thinking of joining.
Let’s face it, Net Promoter is not a 101-type of topic. Yet, everyone asked intelligent questions that enriched the presentators’ dialogue. The questions were all on topic and showed that people were serious about understanding implementation. Many stayed on a little while after the presentation to chat or probe more.
Your company, Alleyforce, looks interesting. Since we’re both in the City, let’s plan on getting together. I’ll call you early next week.
Thanks for reaching out,
Barbara