AR programs: traditional or with more influencers?

BarbaraAnalyst relations, influencer program

Chain Linked
How do you know whether you’re looking at a traditional analyst relations program or one already adopting elements of influencer relations?

Rely on simple, straightforward litmus tests to distinguish between the two. Try this one:

Traditional AR programs focus on trend watchers at the analyst firms.

AR programs moving towards influencer relations focus on trend watchers and trend makers.