No high tech influencer program is complete until it addresses sourcing and vendor management executives. You may think that this group of people is buried deep in your customers’ accounting departments, removed from actual decisions. You may think of them more as gatekeepers on properly filled out forms, credit checks, and other accounting records. Not so. These executives wield enormous potential for influencing computer, software, service and device vendor selection, pricing, Ts&Cs, and more.
The current economic condition makes this an ideal time to take a hard look at sourcing advisors and vendor management executives. Check out the insights one group shared with Forrester Research CEO George Colony.
Take a little of our Influencer50 advice: don’t limit your knowledge of these influencers to what you read in a market research report. Get out there and identify them. Then, engage with the ones who matter the most to you in each of your markets.