I’ve been away on personal business most of the month, and am catching up on what’s been going on in the world of influencer marketing. I’m pleased to see that Jeff Pulver has announced a new event, The Social Communications Summit or SocComm. He’s put out a call for speakers. If you’re aware of his ability to sway a market, you know you want to follow up early and pass the info along to colleagues.
Jeff is one of those people who comes to mind when I’m asked whether influence follows influencers from company to company, or remains affiliated with the influencer’s company. I think of influence as an aspect of a human relationship. Some of it can be transfered from one person to another at a company. That’s residual influence.
However, influence tends to remain intact as part of the relationship between two people.
Hat tip to Andy Abramson!