Recessionary marketing: prepare for cuts in spend, jobs

BarbaraBooks, Influencer marketing

The tech outlook keeps sliding in the wrong direction — IDC revising forecasts downward, NPD forecasting lighter holiday spend on consumer electronics, etc. — and sooner or later that means cuts in marketing spend and marketing jobs. In terms of marketing spend, adopting influencer relations should be a priority. Influencer identification and engagement can improve measurable results from marketing, despite … Read More

Jeff Pulver hosts Social Communications Summit

BarbaraEvents, Influencer identification

I’ve been away on personal business most of the month, and am catching up on what’s been going on in the world of influencer marketing. I’m pleased to see that Jeff Pulver has announced a new event, The Social Communications Summit or SocComm. He’s put out a call for speakers. If you’re aware of his ability to sway a market, … Read More