Survey: Tech decision-makers split on social media

BarbaraDecision-makers, Research

There’s quite a debate raging over whether IT decision-makers are influenced by blogs and other forms of social media. No matter which side you take in this debate, you’ll find good news and bad news in the latest installment of the “IT Social Media Index.”

The IT Social Media Index is becoming a twice-yearly survey conducted by ITtoolbox (now part of the Corporate Executive Board). It’s sponsored by PJA Advertising + Marketing.

This time out, the Index finds social media content consumption is up across most IT job positions. IT professionals are spending more time per week with social media and user-generated content.

The survey defines social media types as discussion groups, peer-to-peer networks, social networks and profiles, blogs, wikis, podcasts, and mash-ups.

Which is most popular overall with IT professionals?

You probably guessed it: discussion groups. Discussion groups command the most time per week.

There’s an odd split in results among tech decision-makers. The “executive decision-maker” respondents are consuming less social media and user-generated content. That’s bad news for social/UGC advocates because presumably, these are the very decision-makers that the high-rolling tech advertisers will pay dearly to reach.

Meanwhile, the “IT decision-makers” are consuming more social media and user-generated content.

Visit ITtoolbox to download and browse survey results. It’s absolutely free. Plus, there’s some interesting trivia, from early mentors to tastes in music and politicians.