Special events: Trends in building customer trust, influence and networks

BarbaraEvents, influence, Tekrati

Updated February 26, 2008. Today, businesses have new challenges for gaining trust and influence with a new generation of business leaders and consumers that receives information and forms opinions differently than all generations before it. Meanwhile, opportunities to connect and exchange information are escalating at a furious pace. Get the inside track on the latest trends and how to benefit, when top PR, social networking, entertainment and news executives gather next week with the Churchill Club in California. Discount for Friends of Tekrati.

Churchill Club Event:Who Do You Trust? Trends in trust and influence for the next generation of business leaders

This informative discussion about trust and influence features new data from a worldwide study on who the next generation of business leaders rely on for information and why.

The next generation of rising business stars is among the most info-literate in history. Trust has become an even greater currency than price and quality in the fight for customer, partner and shareholder loyalty. As businesses confront truly divisive perceptions about how trustworthy business, government, media and non-government organizations are to the info-literates, a key question business leaders are asking today is: “Who do they trust?”

  • When: Tuesday, February 26th, 6:00 p.m.
  • Speakers: leading social psychologist and author on trust and influence, Bob Cialdini; head of the world’s largest independent PR firm, Richard Edelman; Facebook’s Chief Privacy Officer, Chris Kelly; YPulse’s Founder and Editor, Anastasia Goodstein
  • Moderated by: Katie Hafner of the New York Times.
  • Location: Computer History Museum, Mountain View, Calif.


Churchill Club Event:Use or Be Used: Navigating Well in the Always On Society

Update: this event postponed, new date TBD, as of February 26. – Editor

Opportunities to be connected and send and receive information are escalating at a furious pace. This event offers valuable insights about how to operate in the Always On world for business and personal benefit, including:

  • The market opportunities
  • The difficulties of reaching the always overloaded consumer
  • The secrets to making information interesting, presentable and digestible in even the smallest available moments
  • How information consumers can use constant connectedness to their advantage and not become part of the feeding frenzy



  • When:Thursday, February 28th, 6:00pm
  • Speakers: Marc Hedlund, Co-Founder & Chief Product Officer, Wesabe; Garrett Link, General Manager, RealGames, RealNetworks; John Poisson, CEO, Tiny Pictures; Ellen Siminoff, Chairman, Efficient Frontier; Gene Wang, Chairman, Airscape Communications
  • Moderated by: Matt Richtel of the New York Times
  • Location: Grand Hyatt, Union Square, San Francisco, Calif.


Friends of Tekrati Discounts

Register in advance for these events and save $15 off the general rate. Enter discount code gtekrati08 when prompted during online purchase.

Tekrati is pleased to support the Churchill Club by bringing events of interest to the attention of Tekrati readers.