MR meets MRI: this is your brain on advertising

Barbarainfluence, Research

Market researchers are turning to neuromarketing — aka brain scans — to understand secret reactions to advertising, media and product packaging. The goal is discovering what triggers your brain’s pleasure center, spurring that purchase instinct. Dr. Joshua Freedman, a neuropsychiatrist at FKF Applied Research and professor at UCLA, has used brain-scanning technology to test the effectiveness of political campaigns and … Read More

IIAR Forum presents Forrester Research

BarbaraAnalyst relations, Events

The May 2007 meeting of the Institute of Industry Analyst Relations (IIAR) Forum will feature Forrester Research. Guest speakers are David Metcalfe, a senior vice president at Forrester, and senior analyst Kevin Lucas. The meeting is open to current IIAR Forum members and a limited number of first-time guests. Seating is limited; RSVP to the IIAR secretary. The meeting will … Read More

Creating a 3rd life for the industry analyst business

Barbaraanalysts, Events

Lots of very smart people like to point out what’s wrong with the industry analyst business. Yet, few engage in a constructive conversation about what it’s going to take to revitalize the industry analyst business — so that it plays a more valuable link in the IT procurement chain going forward. Chanting lies-damn-lies won’t do the trick. To foster a … Read More

Northern Light tool extracts meaning from market research reports

BarbaraAnalyst relations

Northern Light today introduced MI Analyst(TM), an automated “meaning extraction” application designed specifically for market intelligence and market research. By combining free-text searching with advanced text analytics, MI Analyst speeds and improves a researcher’s ability to analyze reports from internal and external sources, identifying the strategy issues and suggesting the business implications of the analyzed content. MI Analyst adds value … Read More