Tech for PR: analysts and ideas for bylines


The Tech for PR blog offers an insightful tip for leveraging Tekrati Industry Analyst Reporter for storylines — particularly for PR professionals with tech industry clients. This is a solid “how to” on using research findings as a launchpad, whether as a hook in pitching a story idea or the basis for an entire article. While freelance writers and editors … Read More

Institute of Industry Analyst Relations launches website, books Gartner

BarbaraAnalyst relations, Events

Reprinted from Tekrati. Author: David Rossiter, guest columnist The IIAR has launched a new website, offering members access to an AR job shop, discussion forums, a calendar of training courses and events, as well as a library. In addition, Gartner’s Peter Sondergaard and Aaron Yaverski will address the March IIAR meeting. “Update on the Institute of Industry Analyst Relations” There’s … Read More