For decades, CeBIT in Hannover was the leading annual venue for meeting with the broadest range of ICT industry analysts from across the world and the industry. This week, CES in Las Vegas may take bragging rights for the attracting the largest swarm of industry analysts on the planet. Barbara French, Tekrati, and Kim Horner, CustomerClix, offer a snapshot of analysts at 2007 CES. Here’s last minute help for that Hail Mary Pass aimed at getting just a few more meetings.
Attending CES is as important to the analysts as it is to every other contingent. Industry analysts attend the show for the usual mix of motives: business development, networking, availability to the media, sanity checks on countless pre-event NDA briefings, opportunities to touch new and concept products and services, and a good deal of “sniffing the air” — not as in searching for wireless but in the traditional European sense, of experiencing the marketplace heat, hype and mayhem in situ.
Kim Horner, provider of AnalystClix, an unique database of forthcoming analyst publications and events, recommends taking advantage of the event by meeting up with analysts attending CES as well as those making appearances as speakers. It’s a great way to keep up with leading opinion and also to assess and compare research companies and personalities. Advance planning is key for booking meetings during the show.
Kim said 2007 CES analyst appearances include those speaking in various tracks, and sponsoring/partnering with the show. Some analysts also host private briefings and receptions. A snippet of what’s in progress:
- Infonetics Research: Jeff Wilson, Larry Howard; attending
- In-Stat: Michelle Abraham, Stephanie Ethier; speaking
- iSuppli: Chris Crotty; speaking
- Screen Digest: Ben Keen; speaking
- NPD Group: Stephen Baker; speaking
- Parks Associates: Bill Ablondi, Kurt Scherf; speaking, partnering
- Yankee Group: Mike Goodman, Aditya Kishor, Berge Ayvazian, Boyd Peterson; speaking, partnering
It’s not all that easy to make the most of analyst research, commentary and proximity at CES. For one thing, CES is, in reality, a cluster of parallel events. If you don’t subscribe to support services such as AnalystClix, use the list below to more quickly navigate the resources that are available. For example, find companies that matter to you and then check with your analyst sales rep, or use the CES Personal Planner, for up-to-date information on who, where, when. Exhibitors, speakers, and press can also use the CES press room resources. Speaker appearances can be located through a special CES search page.
The following industry analyst companies planned to attend 2007 CES. Plans change. Barbara welcomes corrections/updates to this list via the Tekrati weblog.
- ABI Research
- Acacia Research Group
- AMR Research
- Bourne Research
- Center for Digital Government
- Coughlin Associates
- Creative Strategies
- Current Analysis
- DFC Intelligence
- Digital Tech Consulting
- DisplaySearch (NPD company)
- EJL Wireless Research
- Enderle Group
- Farpoint Group
- Forrester Research
- Forward Concepts
- Frost & Sullivan
- Future Image
- GfK Marketing Services, GfK NOP
- Guidewire Group
- IFR Monitoring
- IMS Research
- Informa Telecoms & Media
- Info-Tech Research Group
- Insight Media
- Jon Peddie Research
- Kagan Research
- Lyra Resarch
- McLaughlin Consulting Group
- Multimedia Research Group
- NPD Group
- Pacific Media Associates
- Parks Associates
- Pearl Research
- Screen Digest
- Semico Research
- Strategy Analytics
- Techno Systems Research
- Telematics Research
- The Diffusion Group (TDG)
- Yankee Group / TrendsMedia
CES has its own industry research group. CES industry analysts are participating throughout the week. In addition, expect the equally robust presence of other kinds of analysts — company business analysts, investment research analysts, and marketing researchers.
CES-related research, opinion and advisory has already begun, and is likely to continue for at least another 30 days. Again, look to the companies that sent people to CES for the best analysis of implications, moods, traction, culture. Also, watch for comments from these analyst firms in the media.
Find more on CustomerClix and its analyst relations and training services, AnalystClix, at www.customerclix.com.
Find more on 2007 International CES at www.cesweb.org.
Editor’s note: Updated January 20 with AnalystClix description.
Reprinted from Tekrati