Influencing IT Industry Analysts: Workshop for Asia/Pacific AR Professionals

BarbaraAnalyst relations

Building mindshare and momentum with IT industry analysts is not just a matter of luck — it requires knowledge, insight and understanding. To help Asia/Pacific high tech vendor teams achieve these, Intelligen and Lighthouse Analyst Relations will hold their inaugural Singapore training course on August 15, 2005 at the Rendezvous Hotel.

The one-day workshop will address key issues involved in building and measuring a successful industry analyst relations program for the Asia/Pacific region. The interactive workshop will be lead by Dr Efrem Mallach, principal of Lighthouse Analyst Relations and former co-founder of the Kensington Group, and Dave Noble, founder of Intelligen and Asia/Pacific principal of Lighthouse Analyst Relations. Mr. Noble is a former HP analyst relations director and earlier was an analyst with IDC.

The cost to attend the course is $S1,950 (or $A1,495 or $US1,175) per head, which covers course materials and lunch. Multiple attendees from the same company receive a discount. Registration, more info at Lighthouse AR events listings at Acteva.

Reprinted from Tekrati