Auburn University’s Robert French (no relation), with the support of James Farmer, has launched PRblogs.org to bring PR professionals, educators and students together within a blogging community. PR practioners, educators and students can sign up for a free, ad-free, fully hosted blog of their own. For PR pro’s, this is a low risk, no (monetary) cost way to begin experimenting with a blog of your own. It also offers the opportunity to engage with a diverse community of PR bloggers.
The effort quickly earned two thumbs up from the likes of Jeremy Pepper, Neville Hobson, Octavio Rojas, Guillaume du Gardier, Shawn Lea, Scott Kidder, Dale Wolf, Allan Jenkins, and Blake Barbera. What better way to understand blogging than to participate? Sign up for a free blog and get started today.
Reprinted from Tekrati
Gartner, Inc.’s acquisition of META Group has sparked industry discussion about top industry analyst alternatives to Gartner. Tekrati asked seven of the top choices in North America to state their case for technology users and vendors. In addition, this report highlights two stand-out firms from among the hundreds offering specialized expertise and services.
Top picks include well-known firms — Forrester Research, IDC and AMR Research — and four lesser known firms: Burton Group, Info-Tech Research Group, The 451 Group, and The Advisory Council.
We also highlight two stand-outs among hundreds of firms offering specialized expertise: Nucleus Research and AMI-Partners.
This Tekrati Special Report is divided into several sections. We invite you to comment and trackback at the Tekrati Weblog, using the links at the bottom of each page. To date, two comments have been posted to the Introduction.
- Special Report: Alternatives to Gartner, Introduction: Overview of the special report and listing of the analyst firm spokespeople who responded to our questions.
- Special Report: Alternatives to Gartner, Technology User Viewpoint: Tekrati asked seven of the top choices in North America, “What is the primary reason that former META clients, from the end user community, should short-list your company for their industry research and advisory needs?” Here’s how they responded.
- Special Report: Alternatives to Gartner, Vendor/Provider Viewpoint: Tekrati asked seven of the top choices in North America, “What is the primary reason that former META clients, from the vendor community, should short-list your company for their industry research and advisory needs?” Here’s how they responded.
- Special Report: Alternatives to Gartner, Differentiators against Gartner: Tekrati asked seven of the top choices in North America, “What are the primary characteristics that differentiate your company from Gartner, Inc.?” Here’s how they responded.
- Special Report: Alternatives to Gartner, Free-form Comments: Tekrati asked seven of the top choices in North America, “Any related quotes or comments you would like to provide?” Here’s how they responded.
- Special Report: Alternatives to Gartner, Specialized Expertise Firms: Hundreds of industry analyst firms offer specialized expertise on topics from browsers to globalization to storage to telecommunications. Some serve only technology providers within an industry, some focus on geographical regions, others serve only technology users. Two of the stand-outs in this arena are Nucleus Research and AMI-Partners.
If you’ve adopted the position that industry research models are completely broken and no one wants to access a library of research reports anymore, you might want to read the July 13 post about MarketResearch.com acquiring MindBranch at Outsell Now, the Outsell, Inc. corporate blog. According to the post — and this is written by analysts focused on the information industry –
“The deal also reflects the prevailing surge in interest in syndicated research in the research industry. During economic downturns, buyers tend to turn to custom research as they make tactical changes to improve performance. In the current upturn, however, more companies are looking to expand with new products and into new markets — and syndicated offerings are a good starting point to frame new markets and potential areas for expansion.”
Reprinted from Tekrati
Building mindshare and momentum with IT industry analysts is not just a matter of luck — it requires knowledge, insight and understanding. To help Asia/Pacific high tech vendor teams achieve these, Intelligen and Lighthouse Analyst Relations will hold their inaugural Singapore training course on August 15, 2005 at the Rendezvous Hotel.
The one-day workshop will address key issues involved in building and measuring a successful industry analyst relations program for the Asia/Pacific region. The interactive workshop will be lead by Dr Efrem Mallach, principal of Lighthouse Analyst Relations and former co-founder of the Kensington Group, and Dave Noble, founder of Intelligen and Asia/Pacific principal of Lighthouse Analyst Relations. Mr. Noble is a former HP analyst relations director and earlier was an analyst with IDC.
The cost to attend the course is $S1,950 (or $A1,495 or $US1,175) per head, which covers course materials and lunch. Multiple attendees from the same company receive a discount. Registration, more info at Lighthouse AR events listings at Acteva.
Reprinted from Tekrati