Analyst Strategy Group Offers Study on Analyst Usage & Influence among IT Decision Makers

BarbaraAnalyst relations, analysts, Measurement

The Analyst Strategy Group, founded by former SageCircle analyst relations consultants, offers its 2004 Tech Buyers Study and related deliverables. Visit the ASG Web site for survey highlights (display highlights by rolling your cursor over the thumbnail charts), and to download a descriptive study scope sheet. Note that ASG suggests including company executives and members of the sales leadership team when considering its option for purchasing a live 90-minute review session of survey findings. The 2004 ASG study reflects almost 500 individual responses, providing what ASG believes to be statistically significant findings for the North America, EMEA and Asia/Pacific regions, as well as several vertical markets. The types of tech buyer information included:

  • Analyst firm usage and the importance of individual analyst firms within each region
  • Analyst and consulting firm usage and importance based on IT buyer company size
  • The credibility of each of the major analyst firms, with differences noted by region and vertical market
  • The role and relative impact of the media, analysts and consultants in each stage of the buying process
  • Individual analyst/consultant vs. firm credibility in each geographic region

Reprinted from Tekrati