Reporting from SNCR’s New Communications Forum 2005: A breakthrough solution from Cymfony helps Fortune 1000 companies understand and measure digital influencers. Cymfony’s new Consumer Insight (TM) addresses the distinct and rapidly growing need to monitor, assess and analyze consumer-generated media.
Part of Cymfony’sDashboard series, the new tool helps marketing, branding, research, marketing communications and competitive intelligence professionals analyze consumer discussions, trends and sentiment expressed in blogs, message boards, customer feedback sites, consumer emails, usenet groups and other consumer content to gain immediate market intelligence. It analyzes over four million consumer postings per day delivering valuable insight about what potential and existing customers, competitors and employees are discussing that may have significant effect on a company’s products, reputation, people and sales. In short, it delivers real-time market intelligence and measurements of how a company is perceived in the “blogosphere.” Source: Business Wire VPO for.
Reprinted from Tekrati