PR Newswire’s blog offers a useful summary of an older yet highly applicable study on tactics and strategies that increase the internal clout of corporate public relations professionals. For example, upward appeal — empowerment from the top of the food chain — was less effective than a coalition of peer support. Ingratiation — being the good times, party department — hampered internal influence.
The study was conducted by Julie O’Neil and the results were originally published in the Public Relations Review in 2003. Visit this permalink for Maria Perez’ January 4th post, “Upward Influence Tactics to Use and Avoid”: PR Newswire MediaInsider.
Reprinted from Tekrati