Special Report: The State of Analyst Weblogs, Part 1

Barbaraanalysts, Industry analysts, social mediaLeave a Comment

The high tech industry analysts have been slow to adopt blogs. That’s about to change. In this two-part special report, Tekrati takes the pulse of the industry analyst bloggers. The report supplements the launch of our newest online resource, a directory of industry analyst blogs. At first glance, the slow spread of analyst blogs seems illogical. We expect the analysts … Read More

Cymfony Launches Insight into Consumer-generated Media

BarbaraAnalyst relations, analysts, Industry analysts, Measurement, Public relations, social mediaLeave a Comment

Reporting from SNCR’s New Communications Forum 2005:  A breakthrough solution from Cymfony helps Fortune 1000 companies understand and measure digital influencers. Cymfony’s new Consumer Insight (TM) addresses the distinct and rapidly growing need to monitor, assess and analyze consumer-generated media. Part of Cymfony’sDashboard series, the new tool helps marketing, branding, research, marketing communications and competitive intelligence professionals analyze consumer discussions, … Read More

What’s ahead for the IT Industry Analysts: Analyst Spotlight teleconference, Jan. 20

BarbaraAnalyst relations, analystsLeave a Comment

Tekrati(TM) and Sam Whitmore’s Media Survey(SM) will be hosting a teleconference on January 20 featuring Louise Garnett, vice president & lead analyst for Outsell Inc., who will discuss major trends in the IT industry analyst community, such as the Gartner/Meta merger, and implications for analyst relations and public relations professionals. The live interview will examine what’s in store for the … Read More

Resolving to Improve Your Internal Influence in 2005?

BarbaraAnalyst relations, influence, Public relationsLeave a Comment

PR Newswire’s blog offers a useful summary of an older yet highly applicable study on tactics and strategies that increase the internal clout of corporate public relations professionals. For example, upward appeal — empowerment from the top of the food chain — was less effective than a coalition of peer support. Ingratiation — being the good times, party department — … Read More