Adapting to shift in tech landscape: Research gurus scrambling to expand offerings and merge

Barbaraanalysts, Industry analysts

Robert Weisman, Boston Globe staff journalist, quotes me in an article on evolving industry analyst market conditions and business strategies. Mr. Weisman also quotes: Tony Friscia, president of AMR Research; Louise Garnett, lead analyst at Outsell, Inc.; Gene Hall, CEO of Gartner; C. D. Hobbs, president of META Group; and Brian E. Kardon, chief strategy and marketing officer for Forrester … Read More

Executive Relations: Building Effective Analyst Advisory Councils

BarbaraAnalyst relations, Tekrati

Advisory Councils are one of the most effective venues for building strategic relationships between leading industry analysts and vendor executives. According to Rob Enderle, one factor that determines the effectiveness of analyst advisory councils is the degree of goal orientation and planning. Councils that are effective tend to have clear, concise goals that are collaboratively set with both the host … Read More