Sam Whitmore’s Media Survey broke the news this week that The 451 Group is declining new and renewal subscriptions from PR, marketing communications and clipping service agencies. The policy is intended to eliminate violations of The 451 Group terms and conditions protecting its intellectual property. SWMS subscribers can read the news item, including comments by Adam Needles, vp at The 451 Group, at the SWMS site.
Clearly, agencies and vendors planning 2005 analyst research and relations budgets are advised to contact the analyst firm directly for clarification of impacts on briefing plans and procedures, research availability, analyst access and influence tracking.
Source: Sam Whitmore’s Media Survey.
Reprinted from Tekrati