Louis Columbus: Don’t Treat Industry Analysts as ‘Quote ATMs’

BarbaraAnalyst relations

Louis Columbus, founder of independent LWC Research and a former AMR Research analyst, published a commentary in CRMBuyer (Aug. 27) on the downside of vendors focusing on industry analysts as media references. Most AR professionals will disagree with his assertion that vendors often request an analyst quote without having briefed the analyst in advance. However, the commentary does support discussions on an ongoing AR best practices concern: using analyst briefings as part of press launches, rather than during product/service and business strategy development.

Source: CRMBuyer and LWC Research

Reprinted from Tekrati