Louis Columbus, founder of independent LWC Research and a former AMR Research analyst, published a commentary in CRMBuyer (Aug. 27) on the downside of vendors focusing on industry analysts as media references. Most AR professionals will disagree with his assertion that vendors often request an analyst quote without having briefed the analyst in advance. However, the commentary does support discussions on an ongoing AR best practices concern: using analyst briefings as part of press launches, rather than during product/service and business strategy development.

Source: CRMBuyer and LWC Research

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Jupitermedia Corporation (Nasdaq: JUPM) today announced it has sent cease and desist letters to eMarketer Inc. claiming inducement to breach contract and infringement of its copyright and database rights in both France and the United Kingdom. This latest action is in addition to the legal action commenced earlier against eMarketer in the United States by the parent of JupiterResearch.

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In a recent CRMBuyer article, Denis Pombriant sizes up the state of the industry analyst community. He suggests that the analyst community will most likely evolve, becoming smaller and offering a better balance between supply and demand for IT analysis. Denis Pombriant is founder and managing principal of Beagle Research Group, and a former Aberdeen Group vp focused on CRM.

Source: “Analyst Glut Might Not Last,” CRMBuyer.com.

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Barbara on August 16th, 2004

Rob Enderle assesses PR agency and vendor concerns over industry analyst integrity and ethics in an insightful column published by TechNewsWorld. In the column, Mr. Enderle offers a well-rounded perspective on the evolution of the industry analyst practices in question, and describes the typical industry analyst perspective on potential conflicts of interest. The column expands on his comments reported in August in Sam Whitmore’s Media Survey.

Source: Enderle Group and TechNewsWorld

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