Analyst relations played a key role in the tech-oriented public relations campaigns that won PRSA Silver Anvil Awards this year. The PRSA awards recognize campaigns demonstrating the best of public relations practices in forging public reputation. This year, competition for the awards included more than 600 entries across numerous campaign categories. Award-winning campaigns for technology companies that incorporated analyst relations as a strategic element are:
- Brightmail, Inc. and agency Connecting Point Communications: Making Spam History
- CheckFree Corporation and agency Schwartz Communications: Next Wave of Online Bill Payers
- Hewlett-Packard and Omnicom agencies Porter Novelli and Kaleidoscope: A New Focus
Browse 2-page summaries of the winning campaigns at the PRSA site. Bronze winners are also listed.
Reprinted from Tekrati