A Creative Thinking Exercise for AR Managers

BarbaraAnalyst relations, Industry analysts, influence

Certain analyst relations “best practices” are living on borrowed time. They are out of sync with the structures of expertise within the analyst community. They are also out of sync with the dynamics of analyst influence among high tech users. Following is a simple exercise in creative thinking that can help you start breaking free of handed-down AR behaviors, practices … Read More

AR Key Element in 2004 PRSA Silver Anvil Awards

BarbaraAnalyst relations, Public relations

Analyst relations played a key role in the tech-oriented public relations campaigns that won PRSA Silver Anvil Awards this year. The PRSA awards recognize campaigns demonstrating the best of public relations practices in forging public reputation. This year, competition for the awards included more than 600 entries across numerous campaign categories. Award-winning campaigns for technology companies that incorporated analyst relations … Read More