Analyst Weblogs and AR Best Practices

BarbaraAnalyst relations, analysts, Bloggers, social mediaLeave a Comment

A few industry analysts are experimenting with weblogs, or “blogging”, as an additional, more informal or more immediate vehicle for expression. For analyst relations managers, the greatest value of these first-generation analyst blogs is not in delivering influence or mentions for their employer. The value is in providing candid insights into analysts as normal, socially connected human beings. AR Benefits … Read More

Tekrati FAQ: Working with an Analyst Relations Consultant

BarbaraAnalyst relationsLeave a Comment

Industry analyst relations consultants help vendors build, maintain and leverage industry analyst relationships. This Tekrati FAQ introduces the basics of working with an industry analyst relations consultant. It focuses exclusively on high tech industry analysts. Download this Tekrati Tip (PDF): Tekrati FAQ: Working with an Analyst Relations Consultant Reprinted from Tekrati