Briefing Industry Analysts: Venues and Planning Tips

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Most industry analysts prefer to take vendor briefings by telephone. This places particular importance on face-to-face time, including why, when, and how well vendors use the in-person briefing venues. This Tekrati tip highlights six outbound briefing venues: Onsite briefings Executive briefings Trade show briefings and meetings Corporate “analyst day” briefings Drill-down or themed “analyst day” briefings Analyst-sponsored events Download the … Read More