Where have all the analysts gone?

Barbaraanalysts, Industry analysts2 Comments

The Analyst Directory update project is full of surprises. Some surprises are pleasant, some are not. On the sunny side, it’s rewarding to see that several risk-takers achieved success. These are professionals who jumped into new coverage areas or tried different research or delivery models. A few quickly sold their young companies, proving it’s possible for an analyst founder to … Read More

Analyst Directory – Updates for April 26

BarbaraAnalyst relations, analystsLeave a Comment

Analyst_Directory_Screen_Shot

This weekend saw the start of a major refresh of the Analyst Directory. Richard applied a new WordPress theme. This one is device-friendly. If you have time, please check it out and let us know your thoughts. We’re still negotiating widgets. Why not weigh in? As for content:  I’m about half-way through the A’s. The content refresh is going to … Read More

Outsell on the IT Industry Analyst Business

Barbaraanalysts, Industry analysts, Measurement, ResearchLeave a Comment

There are few bona fide analysts of the analysts. Outsell  has figured prominently in this small group for many years. What gives Outsell its chops? The company has published a landmark report on the industry analyst business for many years. The report has become a valuable resource for those in the analyst business as well as those who partner with analyst firms, purchase content from the … Read More

Hope to see you Thursday @ “Influencers to Advocates”, our Think Influence video event

BarbaraEvents, influence, Influencer marketing, influencer relationsLeave a Comment

Don’t miss the first Think Influence event of 2011! Our members voted for an event on who is an influencer and how do you attract them. Here it is! Featuring: Don Bulmer, VP, Influencer Relations, SAP Mike Fauscette, GVP, Software Business Solutions, IDC Guy Kawasaki, Co-Founder of Alltop and author of the newly released book, Enchantment Moderated by Barbara French, … Read More

Register for the Think Influence panel: Influencers to Advocates

BarbaraEvents, influence, Influencer marketing, influencer relations, social media, Tekrati1 Comment

Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage … Read More

NetBase Snapshot: Social love for Gartner, Forrester, IDC and Altimeter Group

BarbaraAnalyst relations, analysts, social mediaLeave a Comment

Lisa Joy Rosner at NetBase has posted a newly minted social media sentiment analysis on Gartner, Forrester Research, IDC and Alitmeter Group. For me, there’s one surprise in the results. No surprise, Gartner and Forrester command the largest online presence and their mentions are less emotional, more informational. Social conversations tend to reference them more as institutions. This points to … Read More